Lotte ON to Hold New Year Special Event, Spotlighting Newly Launched Brands

New Year Special Event Until January 11
Featuring a Wide Range of Brands Including Beauty, Fashion, and Kids

Lotte Shopping's e-commerce platform, Lotte ON, announced on the 31st that it will hold a New Year special event from the 1st to the 11th of next month.

This event will feature brands from a variety of categories, including beauty, fashion, and kids. In particular, in line with the 2026 consumer trend of "feelconomy," Lotte Hotel & Resort's premium bathroom amenities will be showcased. All products will be available with free shipping, and customers can receive up to an instant 10% discount.

Lotte Shopping's e-commerce platform LOTTE ON announced on the 31st that it will hold a New Year special event from the 1st to the 11th of next month. Photo by LOTTE ON

"Physical Garments," a gym wear brand targeting male customers in their 20s and 30s, will offer up to a 55% discount and an additional instant 18% discount. Designer brand "Deheve," which pursues a classic style reinterpreted with a timeless and minimalist concept, will celebrate its launch on Lotte ON with store discounts and special coupons.

Benefits for best-selling brands have also been enhanced. Beanpole Family will operate a "Brand Fantasy" event during the promotion period, offering up to a 40% discount and an additional 30% discount. Bluedog Family will provide an instant 26% discount on all products, a 7% stackable coupon, and a 5% card discount. The North Face will offer up to a 15% discount and additional payment benefits.

Additional discount events will also be held. During the event, customers who pay 100,000 won or more using Naver Pay can receive a 5,000 won discount. Further details can be found on the Lotte ON app and website.

Nam Ji-hyung, Head of Brand Marketing at Lotte ON, said, "To celebrate the New Year, we have prepared this special event focusing on a variety of brands, from new sellers who have just joined Lotte ON to long-standing best sellers. We hope this will be an opportunity for customers to start their first shopping of 2026 without any burden."