Amid the overwhelming presence of flashy luxury logos, paradoxically, "plain T-shirts with nothing written on them" are drawing attention.
Shinsegae Centum City will showcase the basic apparel brand Wyjack at the department store's 4th-floor New Stage until January 14.
Wyjack has gained popularity with items such as T-shirts made from its proprietary material, "Xpina Cotton."
At the store, sweatshirts are sold at a flat price of 19,900 won, long-sleeve T-shirts at 24,900 won, and crewnecks at 29,900 won, all in limited quantities.
In addition, customers who purchase cashmere products will receive complimentary gifts, and a lucky draw event will be held exclusively on weekends.
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