Han Dahye, Research Fellow and Co-Author of "Trend Korea," Invited as Guest Speaker
Dongsin University recently invited Handa Hye, a research fellow at the Seoul National University Consumer Trend Analysis Center and co-author of "Trend Korea 2026," to host the 25th NEXT Jeonnam-Naju Imagination Forum. Provided by Dongsin University
Dongsin University announced on the 30th that it recently invited Handa Hye, a research fellow at the Seoul National University Consumer Trend Analysis Center and co-author of "Trend Korea 2026," to host the 25th NEXT Jeonnam-Naju Imagination Forum.
The forum, held in the main auditorium on the second floor of the Innovation Convergence Campus at Dongsin University in Bitgaram Innovation City, was attended by more than 120 people, including President Lee Juhee, faculty and staff of Dongsin University, members of the Naju City Council, officials from public institutions in the innovation city, and Naju citizens.
Dr. Handa Hye introduced ten trend keywords for the upcoming 2026 Byeongo Year, the Year of the Red Horse, using the acronym "HORSE POWER."
She presented ten trends-Human in the Loop, Feelconomy, Zero Click, Ready Core, Pixel Life, AX Organization, Price Recording, Health Intelligence, 1.5-Person Household, and Fundamentalism-offering an insightful session on how these trends will impact the economy, culture, and consumption patterns of our society in the age of AI.
She also introduced new terms such as the zero-click era, where AI recommends without the need for user clicks; Feelconomy, a term combining "feel" and "economy" to describe a consumption trend that prioritizes emotions; Price Recording, which refers to hyper-rational consumption through multidimensional price analysis; Pixel Life, where trends change rapidly and diversely like pixels; 1.5-person households that supplement single-person households; and Health Intelligence, which refers to managing health intelligently.
Dr. Handa Hye said, "When researching next year's keywords, I tried to minimize the relationship with AI as much as possible, but after compiling all the keywords, I realized they all ultimately lead back to AI. We are now in an era of great transformation driven by AI, which is already bringing significant changes to people's lifestyles and ways of thinking, beyond simply how we use AI."
She continued, "The most important keyword is 'Human in the Loop,' meaning that when using AI for work, there must be at least one point where human input is involved. While AI can process various data and produce excellent outcomes, the key to changing the world still remains in human hands. The time will come for those who utilize AI effectively and achieve innovation on that foundation."
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