[Today's New Products] hy Launches Two New 'Metchnikoff' Products

Introducing 'Unsweetened Plain' and 'Fiber Apple'
Featuring Three Patented Probiotics Developed In-house by hy

On December 30, hy announced the launch of two new products under its traditional premium fermented milk brand 'Metchnikoff': Unsweetened Plain and Fiber Apple.

Metchnikoff is a brand inspired by the concept of probiotics and their relationship to gut health, as presented by Nobel Prize winner in Physiology or Medicine Ilya Metchnikoff in his book "The Prolongation of Life." This year marks the 30th anniversary of the brand's launch.

The new products contain three patented probiotics (▲HY7017 ▲HY8002 ▲HY2782) developed in-house by hy, each assigned a unique strain number. The strain number serves as a unique identifier, similar to a social security number, to help distinguish the origin and safety of each strain.

hy 'Metchnikoff' New Products 2 Types. hy

The 'Unsweetened Plain' variety features the deep, natural flavor of milk without added sugar. The 'Fiber Apple' variety offers a refreshing fruit taste by adding concentrated apple juice and contains up to 8g of dietary fiber per serving.

The two Metchnikoff products are exclusive to retail channels. Starting with Emart, they will gradually become available through major online and offline distribution channels, expanding consumer access points.

hy plans to further expand its brand lineup by launching two additional Greek yogurt products in the first half of next year.

Jung Sinyeong, Head of Multi-Marketing at hy, said, "'Metchnikoff' is a brand specialized in gut health, formulated with hy's patented probiotics and a variety of supplementary ingredients. In the new year, I hope everyone will maintain their gut health in daily life with Metchnikoff and enjoy a healthy year ahead."