YESINVIEW CEO Choi Ina Appointed to Police Development Committee, Strengthening Trust-Based Branding Philosophy

Choi Ina, CEO of YESINVIEW, a total brand solution company encompassing branding, packaging, and production, has been newly appointed as a member of the Police Development Committee.

The appointment ceremony was held on December 26 at the Hanam Police Station during the inauguration event for the new chief. This appointment serves as an example of expanding branding expertise accumulated in the private sector into the field of public communication, demonstrating that YESINVIEW's 'trust-based branding philosophy' is increasingly playing a role in both the local community and public sector.

The Police Development Committee is an advisory body that appoints external members to strengthen communication between the police and the local community, provide advice on policing policies, and carry out various activities such as crime prevention. The committee is composed of 26 external members from diverse fields, including civic organizations, education, healthcare, law, small business, corporate executives, and public institutions. Choi Ina has joined as a new member in this latest appointment.

Choi Ina stated, "The Police Development Committee is an important organization for community safety and trust," adding, "As a committee member, I will attentively listen to voices from the field and participate diligently to ensure that practical improvements and cooperation can be achieved." She also said, "Based on YESINVIEW's planning and branding capabilities, I will continue to propose ways to strengthen citizen-centered communication and bring the public and local communities closer together."

YESINVIEW is a total brand solution company that realizes brand philosophy through strategy and design, providing integrated support for all branding processes, including brand strategy development, identity building, packaging structure development, material and printing specification design, mass production management, as well as online and offline communication and UX/UI development. The company is particularly strengthening its expertise in the bio, medical, pharmaceutical, and functional cosmetics sectors, helping technology-based brands build trust in the market.

Under Choi Ina's leadership, YESINVIEW has demonstrated its competitiveness in the industry through various projects, including package branding for the functional cosmetics brand EGA, collaborations with the bio-diagnostic device company Rokit Healthcare, and global medical and pharmaceutical company Terumo. EGA products were selected for the 2025 Olive Young Awards, Rokit Healthcare has advanced the package design of its export products, and Terumo has implemented localized branding for the Korean market, achieving tangible results across the industry.

With this appointment, YESINVIEW plans to gradually expand its role beyond the private sector into the field of public communication. As it becomes increasingly important for policy information to be delivered to citizens more clearly and effectively, a structured communication strategy from a branding perspective is essential. CEO Choi emphasized, "The core of branding is connecting people, organizations, and communities based on trust," and added, "I will actively leverage my experience to enhance information design and message clarity in public communication as well."