[Advertorial]Emart's "Goraeit Festa" Draws 20 Million Customers, Set for Major Expansion in 2026

- Emart's Proven "Goraeit" Strategy: All-Out Expansion of Event Duration, Product Lineup, and Channels in 2026
- 30% More Discounted "Goraeit Items" and Full Participation from Emart, Emart Everyday, and No Brand

Emart has unveiled a new slogan for its "Goraeit Campaign" and announced plans to expand customer benefits with an even more powerful "Goraeit Festa" in 2026.

The new slogan, "We will share benefits until customers respond. Emart keeps getting Goraeit," signifies a shift from this year's focus on lowering prices in various ways until customers responded, to an even greater sharing of benefits in 2026.

This year, Emart introduced its customer-centric marketing policy, the "Goraeit Campaign," for the first time and held the large-scale "Goraeit Festa" event, which featured bold pricing.

During the event period, sales increased by up to 82% compared to the same period last year, setting new records for each promotion, such as 4.3 billion won in Korean beef, 2.7 billion won in pork belly, and 2 billion won in strawberries. A total of 23 million customers participated in the ten Goraeit Festa events held throughout the year, demonstrating the campaign's popularity.

Building on these results, Emart plans to significantly expand the event period, product lineup, and channels in 2026 to provide tangible benefits that customers can truly experience.

The biggest change will be in the scale of the event. The Goraeit Festa, previously held for three to four days mainly on weekends, will be extended to a seven-day event, with the number of featured products increasing by more than 30%. Instead of concentrating benefits at specific times, Emart aims to provide abundant deals throughout the entire week, allowing customers to enjoy "Goraeit" prices with every visit.

The event channels will also be aggressively expanded. In addition to all Emart stores nationwide, Goraeit Festa will be extended to Emart Everyday and No Brand specialty stores, with customized benefits offered for each channel.

The core competitive edge of Goraeit Festa, the "Goraeit Items," will be further strengthened. The company will greatly increase the number of exclusive products available only at Goraeit Festa, as well as differentiated items at bold price points. The product lineup will focus on customer favorites, including seasonal fresh foods, essential groceries, household goods, and electronics, aiming to reduce the cost burden on customers' shopping baskets.

Customer engagement will also be expanded both online and offline. Initiatives such as "Goraeit Frequency," which accumulates benefits with each store visit, and interactive events that award points based on the number of steps taken inside Emart stores, will connect offline experiences with real benefits.

Emart will also broaden customer touchpoints through content. Starting Monday, December 22, the 2026 Goraeit Campaign video will be released through Emart's official YouTube channel. The video features the Goraeit character entering the real world as a new Emart employee and expanding customer benefits.

Additionally, the weekly "Goraeit Vlog" will introduce key discounted products and event stories, further expanding the Goraeit Campaign beyond shopping into the content realm and bringing it closer to customers' daily lives.

Jung Yangoh, Head of Strategic Marketing at Emart, stated, "Goraeit Festa is Emart's flagship campaign, designed to provide real benefits in customers' daily lives, beyond just short-term discounts."

"Next year, with a more powerful Goraeit Festa across all aspects, including scale, products, and benefits, we expect even more customers to experience truly 'Goraeit (Great)' benefits," he added.

Meanwhile, the first Goraeit Festa of 2026 will kick off on Thursday, January 1, to coincide with the New Year. The event will feature bold benefits on core products such as freshwater eel, half-priced fried chicken, pork belly, and strawberries, aiming to ease the burden of New Year's shopping baskets.