Free Supply of Huggies Diapers for Premature Babies
Good Feel Sanitary Pad Donation Campaign and More
Yuhan-Kimberly announced on December 29 that it donated approximately 2.1 million products this year to vulnerable groups in need of social care.
As of the end of this year, Yuhan-Kimberly has reached a cumulative total of 29.95 million donated items, including diapers for premature babies, sanitary pads, toilet paper, and incontinence underwear. The company expects this figure to surpass 30 million by early next year.
Since 1984, Yuhan-Kimberly has contributed to overcoming the climate crisis through its public forest environment campaign, "Keep Korea Green." This commitment has extended to brand initiatives aimed at improving the quality of life for vulnerable groups. Notable examples include Huggies' free supply of ultra-small diapers for premature babies and Good Feel's "Cheer Up Girls" sanitary pad donation campaign.
Huggies is the only brand in Korea that produces and supplies ultra-small diapers for premature babies. At the Yuhan-Kimberly Daejeon plant, production of main products is halted once every month or two to manufacture these specialized diapers. To reduce the financial burden on families, the company has donated about 6.6 million pads through neonatal intensive care units (NICUs) and its own online store, MamQ, supporting the healthy growth of over 40,000 babies.
Since 2016, Good Feel has continued the "Cheer Up Girls" sanitary pad donation campaign. In cooperation with organizations such as the Korean Foundation for Women, the company has donated more than 1 million sanitary pads annually to adolescent girls from vulnerable backgrounds, young adults preparing for independence (children aging out of care), and single-parent families. The cumulative donation has exceeded 12 million pads. Good Feel has also developed "First Hygiene Panties" as educational aids for women with developmental disabilities who require repeated practice with sanitary pad attachment, and continues to promote inclusive innovation by offering products such as "Good Feel La Nature" with braille packaging to enhance product choice for the visually impaired.
A Yuhan-Kimberly representative stated, "By 2030, through the 'Keep Korea Green' campaign, we aim to plant and nurture a cumulative total of 60 million trees, improve the quality of life for 56 million people, and achieve 95% of our sales from sustainable products as part of our sustainability goals. Donating products to socially vulnerable groups in need of care is one of the important steps in this journey."
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