Allbirds, Shoes Made from Wool and Sugarcane, Opens at Shinsegae Centum City

Allbirds, known as "the most comfortable shoes in the world" and once a favorite among Silicon Valley CEOs, has landed at Shinsegae Centum City.

Shinsegae Centum City has opened the eco-friendly shoe brand Allbirds on the first basement floor of its mall.

Allbirds. Provided by Shinsegae Centum City

Allbirds, which pursues the goal of being "the most comfortable shoes in the world," makes its footwear from natural materials such as eucalyptus, merino wool, and sugarcane.

As part of its opening promotion, a season-off sale offering up to 30% off on select items will run until January 18, and there will also be a limited-quantity giveaway event featuring socks and tote bags.