Recognized for Spreading the Culture of Mutual Growth and Cooperation through Social Contribution
Supporting Overseas Expansion of K-Fashion and Revitalizing the Local Economy
Diverse Initiatives Including Sponsorship of Culture and the Arts
Shinsegae Department Store announced on December 26 that it has been awarded the Minister of Trade, Industry and Energy Commendation at the '2025 Distribution Industry Win-Win Cooperation Culture Promotion Merit' awards.
The Distribution Industry Win-Win Cooperation Culture Promotion Merit is an event that recognizes companies and organizations in the distribution sector that have promoted the values of mutual growth and cooperation through proactive win-win management.
Shinsegae Department Store awarded the Minister of Trade, Industry and Energy Commendation for '2025 Distribution Industry Win-Win Cooperation Culture Promotion Merit'. Provided by Shinsegae Department Store
Under the slogan 'Creating Shared Value Together With SHINSEGAE,' Shinsegae Department Store has consistently carried out a variety of win-win initiatives, including support for small and medium-sized enterprises, revitalization of the local economy, scholarship programs for future generations, and sponsorship of cultural and artistic activities.
In this award, Shinsegae Department Store was highly praised for its efforts to foster a culture of coexistence across diverse areas in need of support and attention, rather than being limited to a specific field.
Representative win-win activities include supporting overseas expansion of K-brands, expanding sales channels for outstanding local products and discovering agricultural and fishery ingredients, discovering emerging local artists, sponsoring art troupes for people with disabilities, and running talent development and education programs for underprivileged youth in the region.
This year, Shinsegae Department Store collaborated with the Ministry of SMEs and Startups and the Korea Commission for Corporate Partnership to launch platforms such as 'Hyper Ground,' which helps domestic brands enter global markets.
Additionally, by hosting K-fashion and beauty pop-ups in countries such as Japan, France, and Thailand, and providing active support for logistics, interior design, and marketing-essential aspects for local expansion-Shinsegae Department Store helped approximately 90 domestic brands advance overseas, contributing to raising global awareness of K-fashion excellence.
The company also worked to revitalize the local economy. Since 2023, in partnership with Busan Metropolitan City, it has opened 'Dongbaek Sanghoe' in Centum City to introduce high-quality products from Busan-based small and medium-sized enterprises, providing support for interior and management costs and serving as a stepping stone for the growth of local businesses and small merchants.
Furthermore, through the 'Local is Shinsegae' campaign, the company explored various regions in Korea, including Taean, Hongseong, and Gimhae, discovering hidden local specialties and ingredients, and promoting them through department store pop-up stores. This has helped local farmers find new sales channels and contributed to the spread of regional gourmet culture.
Shinsegae Department Store also continues to support the cultural and arts sector by hosting annual exhibitions for young local artists, such as the 'Gwangju Shinsegae Art Festival' and 'Young Daegu Artists,' and by providing performance opportunities for the Hanbit Arts Troupe, a professional musical ensemble for the visually impaired.
A Shinsegae Department Store representative stated, "We believe this award is a recognition of the sincerity of Shinsegae Department Store's ongoing commitment to win-win management. We will continue to play a responsible role in various fields to ensure that the culture of mutual growth and cooperation-an essential value for sustainable development-spreads throughout the entire distribution industry."
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