As of the end of November, individual investors hold about 40% market share in Korea
Market share has more than doubled since 2019 with a variety of innovative thematic products
Mirae Asset Global Investments' "TIGER ETF" has emerged as the top choice among individual investors in the domestic ETF market. According to the Korea Exchange, as of the end of November, individual investors held 37.7 trillion won worth of TIGER ETFs. This accounts for about 40% of the total 96 trillion won held by individual investors in domestic ETFs. Since November 2021, TIGER ETF has maintained the number one market share among individual investors for 49 consecutive months, solidifying its leading position in the market.
Mirae Asset Global Investments has captured the attention of individual investors by introducing a variety of innovative growth-themed ETFs that set market trends. In particular, after the COVID-19 pandemic, individual investors' active buying has driven the growth of the domestic ETF market, and "TIGER ETF" has rapidly grown at the center of the investment boom in overseas equity and thematic ETFs. Compared to a market share of 19.5% in individual investor AUM at the end of 2019, TIGER ETF's current share has more than doubled.
TIGER ETF also ranked first in net purchases by individual investors in the first half of this year. During the first half, the total net purchases by individuals across 213 TIGER ETF products reached 4.0558 trillion won, making it the only domestic ETF brand to surpass 4 trillion won. Even when looking at individual products, TIGER ETF claimed the top spot in net purchases by individual investors. The "TIGER US S&P500 ETF" recorded a cumulative net purchase of 1.1626 trillion won by individual investors in the first half of this year, securing its position as the leader. It is also the only product among all ETFs to exceed 1 trillion won. Thanks to the steady buying by individual investors, this product's net assets surpassed 8 trillion won this year.
Mirae Asset Global Investments is pursuing a portfolio diversification strategy through global asset allocation, listing ETFs focused not only on US products but also on China, gold, and domestic investments this year. Notably, benchmarking the world's first gold spot ETF launched by its subsidiary Global X Australia in 2003, the company introduced the "TIGER KRX Gold Spot" ETF in Korea. This product charges a total annual fee of 0.15%, the lowest among gold investment ETFs listed in Korea.
In addition, the company listed "TIGER Total World Stock Active," the first ETF in Korea to offer diversified investment in the global equity market in a single product. Its benchmark index is the "FTSE Global All Cap Index," which covers developed and emerging markets in 48 countries and consists of over 10,000 global stocks, representing about 98% of the investable universe worldwide. With a 60:40 allocation between the US and non-US countries, investors can achieve a balanced exposure across global markets.
TIGER ETF is expected to grow further based on Mirae Asset Global Investments' global network. As of the end of November 2025, the company manages a total of 291 trillion won in ETF assets worldwide, ranking 12th among global ETF managers. While the average annual growth rate for global ETF managers over the past decade was 17.8%, Mirae Asset Global Investments achieved a growth rate of 34.4%, nearly double that figure. The company has unified its overseas ETF brands under "Global X," and its brand value in the global ETF market is expected to strengthen further.
A representative from Mirae Asset Global Investments stated, "We believe that our focus on developing competitive products based on the philosophy of long-term pension investment and innovative growth has led to the support of individual investors," adding, "We will devote all our resources to introducing differentiated products to domestic investors by leveraging our strong global network."
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