Professor Moon Jaehak of Silla University Elected as 34th President of Busan-Ulsan-Gyeongnam Association for Communication and Media Studies

Two-Year Term Begins in January Next Year
Emphasizing a Practical Academic Platform Connecting Scholarship, Fieldwork, and Policy

Moon Jaehak, Professor in the Department of Advertising, Public Relations, and Visual Media at Silla University (President Heo Namsik), has been elected as the 34th President of the Busan-Ulsan-Gyeongnam Association for Communication and Media Studies.

Professor Moon was elected as the next president at the recent general meeting of the Busan-Ulsan-Gyeongnam Association for Communication and Media Studies, and will lead the association for two years starting in January 2026.

Moon Jaehak, Professor at Silla University.

The Busan-Ulsan-Gyeongnam Association for Communication and Media Studies is a leading regional academic organization that encompasses the entire field of media studies, including broadcasting, journalism, media, marketing, advertising, and design. It has more than 150 members, including professors and researchers from 19 major universities in the Busan, Ulsan, and Gyeongnam regions. The association has proactively responded to changes in the local media landscape, academically analyzed regional issues, and proposed feasible policy alternatives.

Professor Moon currently serves as Dean of the College of Humanities and Social Sciences and Head of the Department of Advertising, Public Relations, and Visual Media at Silla University. He has also held key positions such as Director of the 70th Anniversary Project, Chair of the University Council, Chair of the Faculty Council, Director of Student Affairs, and Director of Talent Development. Through these roles, he has accumulated extensive experience in university governance and organizational management.

In addition, he has been actively engaged in academic activities focusing on advertising, marketing, journalism, and media. He has served as President of the Korea Marketing Communication Association, Executive Director of the Korean Advertising Society, Director of both the Korea Marketing Association and the Korean Academy of Management, and Vice President of the Korean Regional Journalism Association, contributing to interdisciplinary research and the expansion of academic networks.

He has also participated in the operation of local governments and public institutions, serving as a member of the 6th Busan Metropolitan City Innovation Committee and as a non-executive director of the Busan Transportation Corporation, working to extend academic research into policy and practical applications in society.

Upon his election, Professor Moon stated, "The Busan-Ulsan-Gyeongnam Association for Communication and Media Studies must develop into an academic community that not only accumulates scholarly achievements but also seeks practical solutions to the challenges faced by local communities and industries. I will strive to develop the association into a practical platform that connects academia with the field, and policy with industry, so that it can help revitalize the Busan, Ulsan, and Gyeongnam regions. I will work together with our members to create an association that grows through shared reflection and discussion."

Starting in the 2026 academic year, the Department of Advertising, Public Relations, and Visual Media at Silla University will be reorganized into the Department of Media Communication, subdivided into majors in Broadcasting and Visual Media, Media Communication, and Advertising and Public Relations. The department aims to foster professionals through a field-oriented curriculum.