Jeil Health Science Holds Inauguration Ceremony for First University Marketer Group

Hands-On Experience in Brand Content Creation and Promotional Planning

Jeil Health Science announced on December 24 that it held the inauguration ceremony for the first generation of "Jeil Health Science University Marketers," who will be responsible for creating content and planning promotional activities using the brand "Pasgun" and the company's character "Penguin."

Jeil Health Science is holding the inauguration ceremony for the 'First Generation University Marketers' and taking a commemorative photo. Jeil Health Science

A total of 12 university students were selected for this program. The participants will be divided into four teams and, over approximately five weeks, will carry out the entire process from developing promotional strategies to planning, producing, and distributing content based on Jeil Health Science's flagship product, Jeilpaf, and its character IP.

Jeil Health Science will provide professional lectures to strengthen the practical marketing skills of the participating students and will offer a set activity allowance during the program. Upon completion, all participants will receive a certificate, and outstanding performers will be recognized with awards.

Yoo Sujin, Product Manager of the Marketing Department at Jeil Health Science, said, "This university marketer program was designed to effectively promote the competitiveness of Jeil Health Science's products and enhance brand affinity by leveraging the fresh ideas of the younger generation and social media-centered communication. We expect it will provide participants with valuable hands-on marketing experience and offer the company an opportunity to develop new perspectives for brand promotion strategies."