Korea Tourism Organization Opens Korean Souvenir Pop-Up Store at Lotte Department Store Main Branch

The Korea Tourism Organization will open a Korean tourism souvenir pop-up store at Kinetic Ground on the 9th floor of the Lotte Department Store Main Branch until December 31.

Under the concept of a "New Year Gift Shop," the pop-up store will feature award-winning souvenirs from the "2025 Korea Tourism Contest (Souvenir Category)." A total of 96 items from 19 companies will be showcased, including the "Joseon Royal Family Wine Stopper," which received the Presidential Award, and the "Gold Leaf Craft DIY Coloring Kit Korean Traditional Gilding," which received the Prime Minister's Award in this year's contest.

The Korea Tourism Organization explained that products were carefully selected to combine Korean traditional beauty and practicality, taking into account the demand for year-end gifts.

There will also be a variety of participation benefits to enhance the enjoyment of visitors. Every customer who makes a purchase at the pop-up store will receive a New Year’s postcard created to commemorate the event. Customers who spend more than 30,000 won will receive an additional sticker pack with a New Year motif as a gift.

Yoo Hansoon, Head of the Shopping & Accommodation Team at the Korea Tourism Organization, stated, "This pop-up store will serve as a meaningful stage to directly showcase the value and appeal of Korean tourism souvenirs to both domestic and international consumers at the heart of Korea's shopping and tourism scene. Through this pop-up store, we hope to widely promote the excellence of our souvenirs and provide tourists with an opportunity to cherish precious memories of their trip to Korea."