Kelly Tops the All-Malt Beer Market for Three Consecutive Years

Leading the Market for Three Consecutive Years Since 2023
Building an Authentic Brand Story

HiteJinro's flagship beer brand, Kelly, is leading the all-malt beer market. All-malt beer refers to beer made using only 100% barley malt, one of the three main ingredients of beer-malt, hops, and water-without adding any other grains or starches such as corn or rice.

HiteJinro announced on the 26th, "According to this year's cumulative sales data from market research firm Nielsen Korea, Kelly recorded approximately 1.8 times higher sales than Company A's all-malt product, which ranked second. Kelly has maintained its position as the number one brand in the all-malt beer market for three consecutive years since its launch."

Kelly product image. Provided by HiteJinro.

Kelly set a record as the fastest-selling domestic beer brand by surpassing one million cases sold just 36 days after its launch in 2023. As of September this year, two and a half years since its debut, cumulative sales have exceeded 730 million bottles. This achievement demonstrates Kelly's leadership in the all-malt beer market.

This success is attributed to Kelly's differentiated quality competitiveness, which is based on 100% Danish premium malt and the double aging process used to create the "Double Impact Lager." By using Danish premium malt grown in the North Atlantic sea breeze, Kelly delivers a deep and rich malt flavor, a smooth finish, and strong carbonation, setting a new standard for premium all-malt beer.

Additionally, in August last year, following the use of 100% Danish premium malt, HiteJinro introduced an edition made with "100% organic hops," further reinforcing Kelly's authenticity and quality philosophy regarding its ingredients. The "Kelly Fresh Hop Edition" was developed in collaboration with Yakima Chief Hops, the largest hop producer in the United States, and features 100% USDA-certified organic hops (with hop pellets making up 0.07% of the product). The initial release sold out 1.3 million cans, receiving an enthusiastic response, and, driven by continued consumer requests for a re-release, HiteJinro brought the edition back to the market after just one year-an unusual move for the company.