Until Customers Respond... Major Expansion of "Goraeit Festa"

Event Period Extended from 3-4 Days to 7 Days
Over 30% More Products Included
Emart, Emart Everyday, and No Brand All Join Forces

On December 26, Emart announced the launch of its new "Goraeit Campaign" slogan and revealed plans to expand customer benefits with an even more powerful "Goraeit Festa" next year.

The new slogan, "We will share benefits until customers respond (÷). Emart keeps getting Goraeit," reflects a shift from this year's focus on lowering prices in various ways until customers responded, to a commitment in 2026 to share even greater benefits with customers.

This year, Emart introduced the Goraeit Campaign for the first time and held the large-scale "Goraeit Festa," which featured dramatic price reductions. As a result, sales during the event period increased by up to 82% compared to the same period last year, with record-breaking sales for each event: 4.3 billion won in Korean beef, 2.7 billion won in pork belly, and 2 billion won in strawberries. Building on this, Emart plans to further expand customer benefits next year by increasing the duration of the event, the range of products, and the number of channels involved.

First, the event period will be extended from the previous weekend-focused 3 to 4 days to 7 days. The number of items included in the event will also increase by more than 30%. The event channels will be expanded as well. In addition to Emart stores nationwide, the event will be held at Emart Everyday and No Brand specialty stores across the country, with customized benefits offered for each channel.

The "Goraeit Items" will also be strengthened. These exclusive products, available only at Goraeit Festa, will focus on highly preferred categories such as seasonal fresh foods, essential dining table items, household goods, and electronics.

The first Goraeit Festa of 2026 will kick off on January 1, coinciding with the New Year. The event will feature discounts on products such as freshwater eel, half-price fried chicken, pork belly, and strawberries.