Woori Bank Opens 'Woori WON Pick House' Pop-Up in Seongsu-dong

Experience the Housing Subscription Process
Collect Stamps and Receive Exclusive Merchandise

Woori Bank announced that it will operate the experiential pop-up store for the Housing Subscription Savings Account, "Woori WON Pick House," in Seongsu, Seoul, until December 30.

"Woori WON Pick House" is a space where visitors can experience the entire housing subscription process in one place. In line with the year-end season, the space is decorated in a "Blue Christmas" theme using Woori Bank's signature "Woori Deep Blue" color. The bank explained that visitors can also take photos at a designated photo zone.

This pop-up store is divided into several zones: a content participation (savings) zone, a wish-making content (subscription application and winning) zone, and a stamp (allocation right) zone. Visitors can indirectly experience the actual housing subscription process, from joining the subscription savings account to applying and winning, naturally understanding each step of the process.

Exterior view of Woori WON Pick House. Woori Bank

The pop-up is designed to make it easy and fun for visitors to understand housing subscription products and the conversion system for housing subscription deposits and installment savings through game-based content. Visitors will also be guided to sign up for products for free using a Housing Subscription Savings Account voucher.

Visitors can collect a stamp for each content experience within the pop-up store. Depending on the number of stamps collected, they will have the opportunity to participate in a prize event, where they can receive Woori Bank merchandise as well as special goods created in collaboration with Cleanwrap.

A Woori Bank representative stated, "The Housing Subscription Savings Account is an essential financial product for home ownership, but many people find the subscription system complicated, which leads to hesitation or underutilization. We hope this pop-up store will lower the barriers to housing subscriptions and become a financial experience and education venue where young people can prepare for home ownership in an easy and enjoyable way."