Public Home Shopping Donates 170 Million Won to Support Broadcasting and Video Industry Development

55 Million Won to Audience Media Foundation
115 Million Won to Broadcasting Content Promotion Foundation

Public Home Shopping announced on December 24 that it held a donation ceremony at its headquarters in Mapo-gu, Seoul, to support the development of the broadcasting and video industry.

On the 23rd, Public Home Shopping held a donation ceremony for the development of the broadcasting and video industry at the Public Home Shopping headquarters in Mapo-gu, Seoul. Acting CEO Lee Jongwon (left in the photo) of Public Home Shopping and Jo Seonghwan, Chairman of the Broadcasting Content Promotion Foundation, are posing for a commemorative photo. Public Home Shopping

The total amount of donations delivered this time is 170 million won. Public Home Shopping donated 55 million won to the Audience Media Foundation on the 22nd and 115 million won to the Broadcasting Content Promotion Foundation on the 23rd. The donation to the Broadcasting Content Promotion Foundation consists of two parts: 60 million won to support production companies and 55 million won for a content production contest. The development fund will be used to hold production contests to foster broadcasting talent, sponsor content education, and support promising new production companies.

Public Home Shopping has been consistently making donations to promote the development of the broadcasting and video industry. Earlier this year, it donated 10 million won each to Gyeongsang National University and Chonnam National University as scholarships for nurturing outstanding broadcasting talent.

These ongoing sponsorships have also led to tangible results. Since 2021, Public Home Shopping has been operating the "First Button Project" with the Broadcasting Content Promotion Foundation, supporting a total of 28 young directors to date. Among them, 23 have achieved notable accomplishments, such as winning awards at international documentary film festivals.

Lee Jongwon, Acting CEO of Public Home Shopping, stated, "The ability to produce high-quality media content is a core factor that determines the future of broadcasting," adding, "As a public institution TV home shopping channel, we will continue to support and focus on the development of the broadcasting and video production industry."