Global IP content company SAMG Entertainment (CEO Kim Suhoon, hereinafter referred to as SAMG Entertainment) will open its first brand store, "THE TEENIEPING," at S-Factory in Seongsu-dong, Seoul, on December 24. This store marks the first offline expansion of SAMG Entertainment's recently launched integrated IP brand, "THE TEENIEPING."
This month, SAMG Entertainment launched the integrated brand "THE TEENIEPING," encompassing its entire IP portfolio, and reorganized the toy and merchandise product lines of major IPs, including the animation "Catch! Teenieping," under a unified brand system. The company also renamed its online mall to "THE TEENIEPING," signaling a full-scale strategy to integrate IP-based commerce and brand operations.
The TEENIEPING brand store in Seongsu-dong, spanning approximately 264 square meters, is divided into four zones: the MYPING Zone, Photo Zone, Collaboration Project Zone, and MD Zone. The store is characterized by its layout, which centers on product sales while also introducing the brand and its characters.
The core brand, MYPING, offers customizable products that allow customers to select the doll's head, outfit, and accessories according to their preferences. Customers can choose options via an in-store kiosk and receive the assembled product on-site. Some areas are equipped with photo spots, and additional outfits and props can be purchased in-store.
The Photo Zone is themed "Hachuroun Life," inspired by the daily life of Hachuping. The Collaboration Project Zone showcases collaborative merchandise with various brands and content, while the MD Zone features over 250 types of IP products, including toys and merchandise, all in one place.
To celebrate the opening, promotions linking the store and online mall are being held. Customers who make purchases will receive MYPING stickers, and new members of the online mall can participate in a photocard giveaway event. Until December 25, customers who purchase above a certain amount can join a gacha event, and during the same period, the "Hachuping's Invitation Event" will take place throughout the Seongsu area.
Additionally, SAMG Entertainment is collaborating with the interactive content platform "Realworld Seongsu" to host the "Hachu Signal" mystery game event from December 24, 2025, to January 4, 2026. Customers who visit THE TEENIEPING store with an invitation received from Realworld during the event period will receive a keyring. Moreover, customers who visit both locations and participate in the SNS authentication event will be given a Teenieping eco-bag, and this event will continue even after the collaboration ends.
THE TEENIEPING Seongsu is open from 12:00 PM to 8:00 PM. Advance reservations can be made through the "THE TEENIEPING" online mall, and on-site registration is also available for entry.
A SAMG Entertainment representative stated, "THE TEENIEPING Seongsu is our first offline space that presents our IPs and products under a unified brand. By combining the local character of Seongsu, we aim to engage broadly with teenagers, Millennials & Gen Z, and international visitors, and to continue expanding and growing our IP-based brand."
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