Over 1,000 YouTube Videos and 9 Million Cumulative Views
On December 24, Hyundai Pharm Art M Concert announced its major achievements over its 16-year history since 2009, including a cumulative total of 195 performances and participation by 579 artists.
Art M Concert is a social contribution initiative by Hyundai Pharm aimed at revitalizing the classical music concert culture. Now in its 16th year, it has consistently held monthly performances with top classical artists from Korea and abroad, establishing itself as Korea’s leading classical concert brand.
The Art M Concert YouTube channel features a systematic archive of over 1,000 classical music videos. The cumulative number of views across the official Art M Concert social media channels, including YouTube, has surpassed 9 million, continuously expanding the reach and interest in classical concert content both online and offline.
Looking ahead, Art M Concert plans to revamp its YouTube channel so that more audiences can easily and conveniently enjoy classical music. The newly renamed channel, 'Art M Concert Digital Concert Hall,' will be organized into five sections, allowing even first-time visitors to quickly find their desired content.
In Section 1, viewers can watch actual Art M Concert performances online in vivid detail. Section 2 features short clips of memorable performances. Section 3 offers artist interviews and concert previews, while Section 4 consists of short, entertaining quiz videos to help viewers learn about classical music. Finally, Section 5 provides information and benefits related to joining the Mecenat membership program.
Art M Concert also plans to release a second season of its classical music quiz shorts soon, along with a variety of high-quality live performances, interviews, and clip videos through its YouTube channel.
A representative from Hyundai Pharm Art M Concert stated, "The secret to sustaining Art M Concert for 16 years has been the support of countless artists and audience members. With the recent revamp of our YouTube channel, we expect public interest in classical concerts and classical music to grow even further, and we ask for your continued support for Art M Concert next year as well."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
