Hanwha General Insurance Successfully Concludes Running Campaign "Good Habits Plus Project"

Conducted in Partnership with Running Platform "Runday"
Among New Customers, 83% Aged 20-40 and 51.2% Women
Completion Rate Reaches 45.6%... "Proven Effectiveness of Women's Lifestyle Health Campaign"

Hanwha General Insurance announced on December 23 that it has successfully concluded the "Good Habits Plus Project," a campaign to encourage healthy daily habits, conducted in collaboration with the running platform Runday.

The project was designed to help participants build healthy routines through running at their own pace. Hanwha General Insurance reported that the campaign proved effective as a lifestyle-focused health initiative, particularly among female customers.

Participants joined the project by applying through the Carrot mobile application, Hanwha General Insurance’s digital brand, and the Runday app, then completed running missions over a four-week period.

Finishers were rewarded with a variety of incentives to further enhance the enjoyment of running.

In particular, marathon packages that included entry to the Sydney Marathon and Da Nang Marathon, along with airfare, accommodation, pre-race training, and travel insurance, drew significant attention.

Among newly acquired customers through the project, approximately 83% were in their 20s to 40s, and about 51.2% were women.

All winners of the Sydney Marathon and Da Nang Marathon entry tickets were also women.

The sustained engagement of participants was also notable. Although the event required a cumulative running distance of at least 20 kilometers to be considered complete, the average distance run by finishers was approximately 64 kilometers, far exceeding the requirement.

The completion rate among running participants was 45.6%. This demonstrates a high level of commitment, as many participants not only joined but also consistently followed through with the program.

Hanwha General Insurance stated that the campaign allowed the company to realize its women’s wellness strategy through customer participation experiences.

The company explained that by using running-a daily activity-as a bridge, it naturally connected female customers’ lifestyles and health interests, and encouraged ongoing engagement through digital platforms.

A Hanwha General Insurance representative said, "This project was designed as a participatory campaign to help female customers experience healthy changes in their daily lives," adding, "Having confirmed results such as customers’ consistent practice and behavioral changes, we plan to further expand wellness programs tailored to women’s life cycles and daily routines in the future."