K-eyewear brand Blue Elephant officially began its regional expansion by opening its first Busan store, "Blue Elephant Busan Haeundae," in Haeundae, Busan on December 22, 2025.
The new store occupies the space formerly held by Fuzzynable Haeundae. This location has long served as a symbolic site for lifestyle brands representing the Haeundae commercial district, with both the brands and the space itself being recognized as a unique "scene." Blue Elephant's entry into this space is seen as both a continuation of its legacy and a sign of new trends emerging in the Haeundae market.
Blue Elephant is an eyewear brand that has earned strong support from Millennials & Gen Z, thanks to its stylish designs, reasonable prices, and spaces that reflect the brand's unique worldview. The choice of Haeundae-a place where tourism, local culture, consumption, and lifestyle converge-as the brand's first location in Busan, holds significant strategic value as Blue Elephant expands beyond its Seoul roots.
In particular, the Blue Elephant Busan Haeundae store has been designed at the intersection of Haeundae's trendsetting image and the brand's identity. More than just a place to purchase eyewear, it is a content-driven store where visitors can experience fashion and lifestyle together, making each visit a brand experience in itself.
A Blue Elephant representative stated, "Haeundae is a highly symbolic commercial district not only in Busan but nationwide. Opening Blue Elephant's first Busan store in this beloved space marks an important turning point for the brand. We aim to naturally become a part of consumers' daily lives within the flow of Haeundae."
Meanwhile, starting with the opening of the Busan Haeundae store, Blue Elephant plans to open additional locations in major Busan commercial districts during the first quarter of 2026, and will continue to expand its brand presence throughout Busan with Haeundae as its base.
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