Amorepacific Exhibits Large-Scale Installation by Lee Bul in Headquarters Atrium

Exploring Utopian Imagination and Collective Emotions About the Future in a New Work

Amorepacific is unveiling a large-scale installation artwork titled "Willing To Be Vulnerable - Transparent Balloon" (2025) by artist Lee Bul (age 60) in the atrium of its global headquarters located in Yongsan-gu, Seoul.

Large installation artwork by artist Ibul installed in the atrium of Amorepacific headquarters. Photo by Amorepacific

This installation project is designed to transform the everyday architectural space of the atrium into a new realm of sensory experience, allowing visitors to appreciate the public, emotional, and aesthetic values of art. By utilizing the wide and tall atrium, the large-scale installation reinterprets the space itself as an exhibition venue.

The newly presented piece is part of Lee Bul's ongoing "Willing To Be Vulnerable" series, which has explored "humanity's unceasing yearning for utopia" since 2015. This series has garnered attention on major international stages, including the Sydney Biennale, Martin-Gropius-Bau in Berlin, and the Manege Central Exhibition Hall in Saint Petersburg.

Shaped like a floating balloon, the artwork harmonizes with the open atrium space to deliver a lively yet overwhelming sculptural experience. Utilizing lightweight transparent film, the flow of air, and a surface that appears to drift, the piece creates a sense of suspended tension while visually expressing the series' theme of reinterpreting the symbols and fragments of modernity. The coexistence of playfulness and precariousness, futuristic forms and signs of collapse, allows viewers to experience complex emotions between ideals and reality, strength and vulnerability, within the space.

Through this project, Amorepacific aims to expand its vision of a "culture of beauty" while also highlighting the creative practices of contemporary Korean artists within a global context.

Since the late 1980s, Lee Bul has been recognized for her experimental work across genres. She is regarded as a leading contemporary Korean artist, exploring utopian imagination and collective emotions about the future through large-scale sculptures and environmental installations.