Nexon Donates All Proceeds from 'Blue Archive' Social Contribution Campaign

Joint Campaign with the Korean Red Cross Including Merchandise Sales

Nexon announced on December 23 that it has donated all proceeds from the sale of merchandise from the "Saving Lives Together!" campaign, which was conducted in collaboration with the Korean Red Cross for its subculture game "Blue Archive."

Nexon 'Blue Archive'. Provided by Nexon

This campaign aimed to promote a culture of donation and blood donation through various participatory activities utilizing the intellectual property (IP) of "Blue Archive." This summer, Nexon released special merchandise featuring illustrations of the "Relief Knights" characters on two occasions. The proceeds from these sales were delivered to the Korean Red Cross to support disaster relief efforts, including aid for victims and recovery in affected areas.

Additionally, in April, June, and August, Nexon held a thank-you event for blood donors both online and offline, providing collaborative merchandise featuring popular "Blue Archive" characters. This event attracted participation from more than 31,000 people, further highlighting the significance of participatory social contribution activities utilizing game IP.

Park Jungmoo, Executive Vice President of Nexon, stated, "This campaign was a meaningful attempt to create positive values in our society together with 'Blue Archive' users," adding, "We will continue to pursue various activities that contribute to social value creation by utilizing the 'Blue Archive' IP in the future."