[Today's New Arrivals] Musinsa's Oddtype Launches Two New Balloon Tint Colors

Cumulative Transaction Volume Up 2.5 Times Year-on-Year This Year
Expansion to Singapore This Month, Following the US, Japan, and Malaysia

Musinsa's beauty brand Oddtype announced on December 23 that it is introducing two new colors for its best-selling Balloon Tint to mark the end of the year.

The new products were inspired by the serene atmosphere of a snow-covered city and the mysterious mood created by winter lights. Oddtype has reinterpreted the dual beauty of winter-both cold and cozy-into its own unique and sophisticated colors.

Newly released this month, Oddtype Balloon Tint's new colors 'Goyo' and 'Blaze'. Provided by Musinsa.

Among the new shades, "735 Goyo (SILENCE)" is a pale pink color that evokes a calm and composed mood, reminiscent of freshly fallen snow, making it suitable for everyday use. "285 Blaze (BLAZE)" is a toasted beige shade that helps create a refined and deep lip makeup look.

To celebrate the launch of Oddtype's new products, Musinsa Beauty is offering a 30% discount on the entire Balloon Tint line, along with free mini tints for early customers and tiered gifts based on purchase amounts.

Oddtype is gaining attention in overseas markets. An analysis of cumulative transaction volume from January to November this year showed a growth rate of over 150% compared to the same period last year.

This month, Oddtype is expanding its influence in the Southeast Asian market by entering Guardian, Singapore’s leading health and beauty store. Previously, Oddtype made its way into major overseas markets, including @cosme, Loft, and Plaza in Japan, as well as Malaysia and Thailand.

A Musinsa Beauty representative stated, "Oddtype has shown remarkable growth in both domestic and international markets, thanks to its unique branding and product quality. To celebrate the launch of our new products, we have prepared a variety of promotions, and we hope that many customers will discover their own new mood with Oddtype this winter."