"I Just Learned Today That Hope Bridge Was the Recipient of My Flood Donation"

Hope Bridge Korea Disaster Relief Association (Chairman Lim Chaecheong) announced on December 22 that it held a street promotional campaign at Yongsan Station Square in Seoul, meeting citizens in person to share empathy about overcoming disasters and encouraging public participation.

At the site of the public participation promotional campaign conducted by Hope Bridge, a citizen is writing a hopeful message that reads "Wishing for a Safer Korea in 2026." Hope Bridge

This event marked the first street campaign featuring "Hope Friends," the official character and ambassador of Hope Bridge. It was organized in a bustling downtown area at the end of the year, allowing citizens to naturally encounter Hope Bridge's activities.

At the site, many citizens lined up to take photos with "Hope," the Hope Friends character. A large number of people also participated in the character doll claw machine event, filling the square with laughter and energy for a while. Participants received a variety of merchandise, including character keyrings, hot packs, and character diary sets.

Additionally, a participation program was held where citizens wrote messages on the theme of "A disaster-free 2026." Citizens left notes such as, "I hope for a year without disasters," and "I hope there will be no victims due to disasters."

Citizens are participating in a character doll claw machine event at the Hope Bridge citizen participation promotional campaign held at Yongsan Station Square in Seoul. Hope Bridge

Through this campaign, Hope Bridge introduced how public donations are delivered to disaster victims and highlighted its main activities to citizens. The use of the character facilitated natural communication and participation among people of all ages.

Some citizens at the campaign site commented that it was their first time learning about Hope Bridge. One citizen said, "As a fan of the group Enhypen, I donated after hearing about the members' contributions during the wildfire last March, but only today did I realize that the recipient was Hope Bridge."

Shin Hoon, Secretary General of Hope Bridge, stated, "Through Hope Friends, we were able to communicate more closely with citizens," adding, "Although we are an institution with a long history, I realized again on site that there are still many people who are not familiar with Hope Bridge." He continued, "We will continue to approach citizens more closely through activities like this in the future."