Two Collaborative Merchandise Items Featuring Ryu Hyunjin, Oh Sangwook, and Kkumssi Family Released

Limited Edition Release:
500 Keyring and Badge Sets,
1,000 Star Card Cases per Athlete

Collaborative merchandise featuring Hanwha Eagles’ star pitcher Ryu Hyunjin and national fencing team member Oh Sangwook-both iconic sports figures from Daejeon-will be launched on December 23.

In July, the city of Daejeon signed a “Ryu Hyunjin·Oh Sangwook × Kkumssi Family Merchandise Joint Branding and Mutual Cooperation Business Agreement” with the athletes’ agencies, Daejeon Tourism Organization, and Daejeon Design Promotion Agency.

Under this agreement, the Daejeon Design Promotion Agency completed the item designs for each athlete, while the Daejeon Tourism Organization was responsible for production, distribution, and sales.

With the storytelling theme “Operation: Preparing for the Space Olympics! Kkumssi Family’s Special Earth Training Adventure!”, each character embodies the athletes’ unique charm and warmth, and includes the athletes’ own autographs.

Additionally, Neb, a character symbolizing power and reliability, was paired with Ryu Hyunjin, while Dor, representing wit, speed, and the agility of a fencer, was matched with Oh Sangwook.

This merchandise development is a new initiative to visually express the identity of Daejeon as a special city for sports, offering both citizens and tourists a unique and original charm found only in Daejeon.

Lee Jangwoo, Mayor of Daejeon, stated, “This merchandise, created in collaboration with Daejeon’s top athletes and the city’s symbolic Kkumssi Family, will become a new asset that showcases the identity of Daejeon as a special city for sports. The city will continue to pursue innovative urban branding projects that connect sports and tourism.”

Meanwhile, the merchandise will be released as a limited edition, with 500 sets each of athlete-specific keyrings and badges, and 1,000 star card cases per athlete. They will be available for purchase at Kkumdori House and the Daejeon Promotion Center in Shinsegae Department Store.