Hyundai Motor Company?Polyphony Digital Collaboration
Starting in January next year, the Avante N TCR from Hyundai Motor Company's high-performance brand "N" will be available to play in the global racing game "Gran Turismo."
On December 21 (local time), at the final round of the "Gran Turismo 2025 World Series" held at the Fukuoka International Conference Hall in Japan, Hyundai Motor Company announced that the Avante N TCR will be added to "Gran Turismo 7."
On the 21st (local time), at the final round of the "Gran Turismo 2025 World Series" held at the Fukuoka International Conference Center in Japan, Junwoo Park, Executive Director of Hyundai Motor Company N Management Division (center), and Kazunori Yamauchi, CEO of Polyphony Digital (right), are presenting the update details. Hyundai Motor Company
In addition, to commemorate the 10th anniversary of the N brand and the 10th anniversary of the Hyundai Motor Company-Polyphony Digital collaboration, a new N brand-themed mission will be added to the game's story mode (GT Caf?), and the Hyundai Motor Company Brand Museum will be updated in the new car purchase shop (Brand Central). These updates are scheduled to be implemented in the game starting January next year.
Hyundai Motor Company expects that this update will allow customers to more easily experience the heritage of Hyundai Motor Company and the outstanding product competitiveness of the N brand. In September 2015, Hyundai Motor Company launched its high-performance N brand at the IAA Frankfurt Motor Show, unveiled the "N 2025 Vision Gran Turismo," and began its collaboration with Polyphony Digital by adding this vehicle to "Gran Turismo 6."
In January this year, the Ioniq 5 N was added to the game, followed by the Avante N in September, and now, with the addition of the Avante N TCR, a total of four N brand vehicles are available in Gran Turismo.
The Avante N TCR, unveiled in September 2020, boasts a maximum output of 350 horsepower (hp) and a peak torque of 450 Nm (45.9 kgf·m). Based on its powerful performance, it achieved five consecutive victories in the N?rburgring 24 Hours TCR class from 2021 to 2025, as well as three consecutive wins in the FIA TCR World Tour Drivers’ Championship from 2022 to 2024, making it one of the most successful touring cars to date.
Polyphony Digital is a game development studio under Sony Interactive Entertainment, responsible for planning and producing the "Gran Turismo" series, which has surpassed 100 million copies in cumulative global sales. "Gran Turismo 7" is the 14th installment in the Gran Turismo series and the 7th mainline numbered title, while the Gran Turismo World Series is an esports racing competition held annually since 2018.
Junwoo Park, Executive Director of Hyundai Motor Company's N Management Division, said, "I am delighted to announce the addition of the Avante N TCR at the final round of the Gran Turismo World Series 2025. We aim to make it easier for customers to enjoy racing with more N brand vehicles and will continue to introduce future high-performance and race cars, contributing to the advancement of both virtual and real-world motorsports and high-performance car culture."
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