Emart, Emart Everyday, and No Brand Join the Event
Event Period Extended to One Week
Emart announced on the 22nd that it will launch the first 'Goraeit Festa' of the new year on January 1st next year. The event will feature discounts on key products such as freshwater eel, half-price fried chicken, pork belly, and strawberries.
This year, a total of 23 million customers participated in the Goraeit Festa, which was held 10 times. During the event period, sales increased by up to 82% compared to the same period last year.
Emart announced on the 22nd that it will start the first 'Goraeit Festa' of the new year on January 1st next year. Photo by Emart
In response, Emart plans to expand the scale of next year's event. First, the Goraeit Festa, which previously ran for 3 to 4 days mainly on weekends, will be extended to a 7-day event, and the number of items on offer will be increased by more than 30%.
The event channels will also be expanded. In addition to Emart stores nationwide, the event will also be held at Emart Everyday and No Brand specialty stores.
The 'Goraeit Items' featured at Goraeit Festa will also be strengthened. The company plans to increase the number of exclusive and special price products.
Starting from the 22nd, Emart will release Goraeit campaign videos through its official YouTube channel and introduce major discount products and event stories through the weekly 'Goraeit Vlog'.
Jung Yangoh, Head of Strategic Marketing at Emart, said, "Goraeit Festa is Emart's flagship campaign designed to provide real benefits in customers' daily lives, going beyond short-term discount events. Next year, we expect even more customers to experience 'great' benefits through a more powerful Goraeit Festa, which will be reinforced across all aspects, from scale to products and benefits."
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