Kim Eui-sung, Moon Sungkeun, and Yoon Il-sang Share Their "Talpang" Movement on Social Media
As Coupang has shown a lukewarm attitude toward resolving the massive personal information leak-such as sending only foreign executives to the National Assembly hearing-celebrities are also joining the "Talpang" (quitting Coupang) movement.
On December 20, actor Moon Sungkeun shared a post on his Facebook page featuring the Coupang logo and the phrase, "I even resisted martial law, so why should I be afraid of you?"
Actor Moon Sungkeun. Screenshot from SBS's "Fabrication"
The previous day, he also wrote, "It's easy not to use Coupang. I installed GS SHOP and N+Store side by side and search there first. Sometimes I can't find what I'm looking for, but then I search on Coupang, note the product name, and enter it in detail on GS or Naver Store, and I can find it." He added, "Same-day delivery? I'll just order a day or two in advance. Am I so impatient that I can't even do that?"
Actor Kim Eui-sung is posing at the production presentation of the Disney+ original series 'Pine: Country Bumpkins' held at Conrad Hotel in Yeongdeungpo-gu, Seoul on July 8, 2025. Photo by Yonhap News
Actor Kim Eui-sung also posted on Facebook on December 18, "These days, I use Naver Shopping. There are some inconveniences, but it's usable," adding, "Life is fine even without same-day delivery. If the company I quit shows some signs of coming to its senses, I might consider rejoining."
Composer Yoon Il-sang also stated on social media on December 19, "I'm willing to accept inconvenience," and continued, "If a company treats employees as expendable, ignores the dignity of labor, or puts profit before the conscience of its management-even if it offers irreplaceable goods, food, or platforms-we have willingly endured inconvenience."
Yoon Il-sang emphasized, "If we're not willing to become uncomfortable, nothing will change. As long as we remain comfortable, they won't even blink. The world is unlikely to change if we only type away on our keyboards in a warm room after witnessing injustice."
Yoon Il-sang, The Asia Business Daily DB
Previously, Coupang initially reported to authorities that information such as customer names, emails, and addresses had been leaked from 4,536 accounts. However, during the investigation, it was confirmed that the scale of the leak reached 33.79 million accounts.
Despite this unprecedented personal information breach, Coupang's lukewarm response to resolving the incident and strengthening subsequent security measures has led to a growing number of users suspending services or deleting their accounts. Since the Coupang incident, cases of secondary damage-such as voice phishing and smishing-have continued to emerge, increasing consumer anxiety.
Additionally, on December 17, Coupang sent only two foreign executives who do not speak Korean to the National Assembly hearing, drawing backlash from both ruling and opposition lawmakers. The foreign executives gave irrelevant ceremonial remarks and evasive answers, stalling for time during the hearing.
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