Im Sinyoung, CEO of Incredible Buzz, is sharing the journey of expanding Nutrakos' philosophy into domestic business and consumers' daily lives. Provided by Incredible Buzz
On December 18, Incredible Buzz's Italian inner beauty brand Nutrakos successfully held its brand event, '2025 NUTRAKOS BEYOND TIME,' at the Pullman Ambassador Seoul Eastpole in Seoul.
This event was designed to reinterpret Nutrakos' 30 years of research and philosophy from the perspective of consumers, delivering the brand's concept of 'Time Recovery' as a tangible experience.
The event began with the question, "Is it impossible to turn back time?" Nutrakos has been researching inner beauty solutions that go beyond simple functions or numbers, focusing on integrating skin and condition recovery into daily routines. At the venue, the brand's philosophy was presented in a multidimensional way through brand stories, videos, talks, and tasting programs.
Im Sinyoung, CEO of Incredible Buzz, took the stage to personally share the journey of connecting Nutrakos' global philosophy to domestic business and the daily lives of consumers. CEO Im stated, "Nutrakos' growth has always been built on the trust and choices of our customers," and added, "We will continue to set new standards in the Asian market together with our customers."
Brand ambassador and actress Kim Hyunju also attended the event, delivering a message about 'a routine that truly cares for oneself' after the screening of the brand video. Kim Hyunju expressed the meaning of recovery that Nutrakos pursues, drawing empathy from the audience by sharing her own experiences and insights.
In the second part of the event, Dr. Lee Hyunju from Gold J Clinic participated to provide a professional explanation of skin recovery and aging management from the perspective of inner beauty. Dr. Lee emphasized, "Recovery is not just a sensory expression but a concept that can be understood within the flow of our bodies," and explained the context in which amino acid-based inner beauty solutions are incorporated into everyday routines.
Nutrakos currently offers inner beauty solutions that simultaneously care for skin and overall condition, centered on its internationally patented ingredients 6AA and 10AA+SMC. In particular, through collaboration with Italy's PDA, the brand has introduced products based on amino acid research to the global market, expanding its philosophy with a focus on 'routine' rather than 'technology.'
The event also featured a tasting program titled 'Voyage des Six Ar?mes (Journey of Six Scents),' which sensorially interpreted the brand's philosophy. This program allowed participants to experience the scents and functions of six ingredients as a single flow, conveying the aesthetics of Nutrakos' ingredient combinations through all five senses.
Additionally, the event included a talk session featuring Kang Yoonji, Director of Nutrakos, and loyal customers who have consistently experienced the brand. This session, centered on the real voices of customers who have made Nutrakos part of their daily routines rather than on advertisements or sponsorships, further enhanced the brand's credibility.
Director Kang Yoonji stated, "The standard that Nutrakos has maintained over the past 30 years is the process of recovery that becomes evident as time accumulates, rather than short-term changes," and added, "The choices and experiences of each and every customer have shaped the direction of the brand." Customers who participated in the talk session also shared not only changes in their skin condition but also their experiences of making Nutrakos a part of their daily routines, expressing their resonance with the brand's philosophy.
A Nutrakos representative commented, "This event was an opportunity to reflect on 30 years of research while also sharing our future direction with consumers," and added, "We will continue to evolve so that the brand's philosophy can be practiced as a routine in everyday life."
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