Recognized for Achievements in Distribution Policies, Including Expansion of Integrated Marketing
Gyeongsan City (Mayor Cho Hyunil) received the Grand Prize at the "2025 Agricultural Products Distribution Policy Evaluation" held on December 18.
The Agricultural Products Distribution Policy Evaluation is a system conducted to foster integrated marketing projects and to identify and promote outstanding policies. It comprehensively evaluates the performance and efforts in revitalizing distribution at the production sites, as well as the achievements of marketing organizations, targeting 20 cities and counties in North Gyeongsang Province.
As a result of Gyeongsan City’s ongoing efforts to promote various policies for revitalizing distribution at the production sites-such as increasing the handling rate of specialized items by the integrated production and distribution organization, strengthening the capabilities of shipping organizations, and expanding integrated marketing performance-the city achieved the Grand Prize this year, following two consecutive years of winning the Excellence Award.
In particular, this year, the full-scale operation of the Gyeongsan City Cooperative Joint Business Corporation laid the foundation for a more stabilized distribution system at the production sites, yielding significant results.
Cho Hyunil, Mayor of Gyeongsan City, stated, "This award is the result of the united efforts of shipping organizations and production farms, including the Gyeongsan City Cooperative Joint Business Corporation, to improve the distribution structure. It also marks a new starting point for further progress. Going forward, we will actively implement customized distribution policies for Gyeongsan City, such as pioneering new and overseas markets through differentiated marketing strategies."
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