BYD Korea announced on December 19 that it will host the 'BYD Christmas Family Village' pop-up event at the Gourmet Atrium in Starfield Goyang from December 20 to 28.
The 'BYD Christmas Family Village' pop-up event will operate from 10 a.m. to 10 p.m., in line with Starfield Goyang's business hours.
At the event, the BYD Atto 3 electric SUV and the BYD Sealion 7, a coupe-style midsize electric SUV, will be on display. Test drive programs will be available for all BYD models launched this year, including the Atto 3, Seal, and Sealion 7.
A variety of interactive benefits for visitors will also be offered. On December 22, 23, and 26, there will be BYD branding tattoo printing and keyring-making programs, while on Christmas Eve and Christmas Day, a special program will allow participants to make Christmas wreaths (circular decorations).
Throughout the event period, visitors who participate in the social media event-such as following BYD's official social media accounts and uploading verification photos-at the 'BYD Christmas Family Village' will receive a BYD branded balloon and a chance to play the claw machine.
Additionally, customers who complete a vehicle consultation at the venue will receive Christmas souvenirs such as a BYD Christmas eco-bag, instant Polaroid photos, and printed hashtag photos. In particular, visitors who provide their information and participate in the social media event will be automatically entered into a daily lucky draw, where one winner each day will receive either a Dyson Supersonic, Nintendo Switch 2, or AirPods Max.
Cho Incheol, Head of the Passenger Car Division at BYD Korea, stated, "We organized this event so that consumers can encounter the BYD brand more comfortably in their daily routines during the year-end and Christmas season. We hope that the BYD brand experience, enjoyed by the whole family from adults to children, will become another joyful year-end memory."
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