Collaboration with HD Hyundai Heavy Industries and Sinan County
"Expanding the Value of Color from Industry to Local Communities"
On December 18, KCC announced that the color design works it jointly exhibited with HD Hyundai Heavy Industries and Sinan County, Jeollanam-do, won the Blue Award (Technology) and the Red Award (Innovation), respectively, at the 23rd Korea Color Awards.
The Korea Color Awards, hosted by the Korean Society of Color Studies and sponsored by the Ministry of Trade, Industry and Energy, the Korea Institute of Design Promotion, and the Korea Federation of Design Associations, is the only color-specialized award in Korea. It recognizes excellence in the categories of Red (Innovation), Blue (Technology), and Green (Spatial Environment).
The color design works jointly exhibited by KCC, HD Hyundai Heavy Industries, and Sinan County won the Blue Award (Technology) and the Red Award (Innovation), respectively, at the 23rd Korea Color Awards. KCC
KCC, together with HD Hyundai Heavy Industries, submitted the "HD Hyundai Himsen Engine Color System" and won the Blue Award (Technology). The Himsen Engine is a core marine engine of HD Hyundai, and KCC was recognized for its technological capabilities by expressing the characteristics and identity of eco-friendly fuels through color. The company interpreted the physicochemical properties of next-generation fuels such as liquefied natural gas (LNG), hydrogen, and ammonia through color, thereby enhancing brand differentiation in the global market, improving workplace safety, and promoting an eco-friendly image.
The "1004 Color Marketing" project, submitted in collaboration with Sinan County, received the Red Award (Innovation). This project leveraged the unique characteristics of the archipelago region, which consists of 1,004 islands, by assigning distinctive colors to each island and developing them as tourism resources. The project was highly praised for developing color themes that reflect the lives, history, culture, and natural environment of local residents. It also stood out for incorporating residents' opinions in the process of selecting representative colors for each island, and for encouraging residents to directly participate in managing the colors of flowers, plants, and buildings.
A KCC representative stated, "KCC is expanding the value of color from industrial sites to local communities. We view color not just as an aesthetic element but as a language of technology and communication, and we will continue to develop color solutions that bring about positive changes for our customers and society."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
