Chamisul Selected for 13 Consecutive Years,
Terra for 4 Consecutive Years
The Only Alcoholic Beverage Brands Listed Among the Top 100 Brands
HiteJinro's soju brand "Chamisul" and beer brand "Terra" have been selected as part of the "2025 Korea Top 100 Brands."
HiteJinro announced on December 18 that, according to BrandStock's "2025 Korea Top 100 Brands," Chamisul has been included for the 13th consecutive year and Terra for the 4th consecutive year.
The Korea Top 100 Brands is a program run by BrandStock, a brand value assessment institution, which announces the top 100 brands out of over 1,000 brands across more than 230 industries, based on the BrandStock Top Index (BSTI).
Chamisul, representing K-alcohol and K-content, collaborated with the Netflix drama "Squid Game" to launch edition products in December last year and in June this year, both of which sold out in just five weeks, proving their popularity.
Furthermore, Chamisul has continued to expand its brand experience through the world's only soju music festival, "Isul Live Festival," strengthening its connection with Millennials & Gen Z. The brand has evolved beyond simple liquor marketing into a comprehensive cultural content platform encompassing music, picnics, and camping, earning a reputation as an "experiential brand."
Terra has solidified its brand differentiation with core values symbolizing a "clean lager," such as the use of 100% real carbonation technology, 100% pure Australian malt, and NON-GMO ingredients. Since its launch in 2019, its ongoing "clean activities" have established the foundation for brand trust, and it continues to practice the value of cleanliness through various eco-friendly initiatives, social contributions, and campaigns. Recent efforts, such as the "Clean Campus Campaign" in collaboration with university students and upcycling partnerships with eco-friendly fashion brand Pleatsmama, have helped translate Terra's clean philosophy into everyday consumer experiences.
A HiteJinro representative stated, "Chamisul and Terra are the only alcoholic beverage brands to be simultaneously selected among the Top 100 Brands, thanks to the continued trust and support of our consumers. We will continue to deliver new and differentiated brand experiences based on the core values of Chamisul's 'purity' and Terra's 'cleanliness.'"
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