All-Around Alliance and Joint Business Initiatives Between Bigk and Danal
in Performances, Commerce, Content, and Artist IP
Bigk and Danal Entertainment Sign MOU on December 12, 2025
On the 12th, at the Bigk headquarters in Gangnam, Kim Mihui, CEO of Bigk (left), and Hyun Neungho, CEO of Danal Entertainment (right), are posing for a commemorative photo after signing a strategic business agreement to expand global content IP-based business. Photo by Bigk
Bigk and Danal Entertainment Co., Ltd. have signed a strategic business agreement (MOU) to expand their global content IP-based business.
The agreement, which was signed on December 12 at the Bigk headquarters in Gangnam, Seoul, is centered on establishing a comprehensive cooperation system to jointly promote a wide range of content IP businesses-including performances, commerce, and artist IP-leveraging the core competencies of both companies, and to collaborate on entering the global market.
Under the agreement, Danal Entertainment will be responsible for securing content and artist IP, developing distribution strategies, expanding online and offline channels, and making investments. Bigk will oversee the overall commercialization process, including the design, planning, and production of products utilizing IP, as well as sales operations based on global platforms.
Kim Mihui, CEO of Bigk, stated, "This will serve as a starting point for expanding new revenue models for content and artist IP by integrating content and technology," adding, "We expect that the collaboration between the two companies will create a differentiated competitive edge in the global content IP market."
Hyun Neungho, CEO of Danal Entertainment, said, "We anticipate that our experience in diversifying IP-based content business, combined with Bigk's digital platform capabilities, will make a significant contribution to building the next-generation content ecosystem."
Based on this agreement, the two companies plan to form a joint consultative body to discuss the selection of collaborative projects and the direction of operations, and to continue expanding their strategic partnership through the implementation of concrete projects in the future.
Meanwhile, Danal Entertainment is a comprehensive content company with infrastructure for IP-based content production and distribution, as well as global publishing, actively conducting business in various areas such as music, performances, and merchandise.
Bigk, positioning itself as the industry's first "All-in-one Digital Venue" platform, provides one-stop services including Bigk Pass (ticket booking), AI Live, commerce, fandom services, and data analytics. The company is rapidly growing, with 1.2 million members across 230 countries worldwide.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
