BNK Gyeongnam Bank Recognized for Public Relations Efforts, Receives 'Gyeongsangnam-do Governor's Commendation'

BNK Gyeongnam Bank's dedicated efforts to promote Gyeongsangnam-do have yielded positive results.

On December 17, BNK Gyeongnam Bank announced that it had received the 'Gyeongsangnam-do Governor's Commendation' at the '2025 Second Half Gyeongsangnam-do Public Relations Council'.

Gyeongnam Bank Recognized for Contributions to Rice Processing Promotion, Awarded 'Gyeongsangnam-do Governor's Commendation'.

The Gyeongsangnam-do Public Relations Council operates to minimize blind spots in provincial government publicity and to promote cooperation among institutions by sharing best practices.

Kim Sang-sik, Head of the Public Relations Office, attended the council meeting held at the Gyeongsangnam-do Provincial Government Office. He received the Governor's Commendation in recognition of his leadership of the BNK Gyeongnam Bank PR team and his close collaboration with Gyeongsangnam-do.

Throughout this year, BNK Gyeongnam Bank systematically utilized various promotional infrastructure such as IPTV, ATMs, social media channels, and branch office spaces to ensure public messages were delivered to residents quickly and accurately.

The bank also produced and filmed video content introducing local attractions and festivals in the Gyeongnam region, posting them on official BNK Gyeongnam Bank social media platforms such as Instagram and YouTube to promote Gyeongsangnam-do.

In addition, banners highlighting Gyeongsangnam-do's major achievements and public campaigns were displayed on the exterior walls of the bank's headquarters and key branches, delivering these messages directly to local residents.

Notably, a collaborative project that launched a 'Public Employee Welfare Card' featuring Gyeongsangnam-do's official character 'Byori' was recognized as a representative example of partnership this year.

The character design was applied to financial products, naturally reflecting Gyeongsangnam-do's identity. The launch process also leveraged promotional resources such as press releases to enhance public awareness through media coverage.

Kim Sang-sik, Head of the Public Relations Office, stated, "By collaborating with Gyeongsangnam-do, we were able to carry out a variety of promotional activities swiftly and deploy them efficiently according to the characteristics of each media channel, thereby enhancing the effectiveness of public communication for the province. As a leading financial institution in the region, BNK Gyeongnam Bank will continue to promote Gyeongsangnam-do and work together for mutual growth."