300 Million Won Range Apartment "Seoknam Station Central Park Grand Vert" to Open Applications on the 17th

Currency Depreciation Accelerates, "Cash Alternative Assets" in the Spotlight
Demand Shifts to New Non-Regulated Presale Units in the 300 Million Won Range
Product Competitiveness Enhanced with Innovative 4-Bay Layout, Free Balcony Extension, and Zero-Interest Intermediate Payments

The concept of "cash alternative assets" is emerging as a new key trend in the housing market in Seoul and the greater metropolitan area. As the depreciation of the Korean won becomes more apparent and real estate prices in key areas of the metropolitan region surge, the entry barrier to preferred residential areas has risen. Consequently, buyers are shifting their attention to newly built complexes in non-regulated areas, which offer more reasonable prices and less financial burden. In particular, complexes where homeownership is possible with around 300 million won are quickly gaining traction among genuine homebuyers.

This trend has become even more pronounced since November, when the won-dollar exchange rate threatened to surpass 1,500 won. Due to liquidity controls by financial authorities and resulting loan restrictions, demand for high-priced homes has sharply declined. In contrast, transactions and inquiries are simultaneously increasing in adjacent areas such as Incheon, Bucheon, and Guri, which are exempt from regulations.

According to the Ministry of Land, Infrastructure and Transport's real transaction price disclosure system, the apartment market in Incheon has changed significantly since the announcement of the October 15 real estate measures. In the approximately three weeks immediately following the announcement (from October 16 to November 6, 2025), there were 1,425 apartment sales transactions in Incheon, representing an increase of about 15% compared to the same period before the measures (September 24 to October 15). This contrasts sharply with the situation in Seoul, where apartment sales transactions plummeted from over 7,000 to just over 1,000 during the same period.

There are also multiple cases of price increases. For example, a recent series of transactions for an 84㎡ unit at "Hillstate Prugio Juan" in Juan-dong, Michuhol-gu, Incheon set a new record at 690 million won. Similarly, an 84㎡ unit at "Luone Lin Strauss The Lin City" in Gajeong-dong, Seo-gu, Incheon was sold for over 750 million won, more than 100 million won higher than the previous transaction, setting a new all-time high. Industry analysts explain that, following regulatory changes, demand is shifting toward non-regulated areas with lower entry barriers, leading to a simultaneous recovery in transactions and a rebound in prices, especially in major residential complexes in Incheon.

Above all, a shift in the overall atmosphere of the Incheon presale market is also being observed. Recently, newly launched complexes in Incheon have been quickly selling out, and the number of unsold units in Bupyeong-gu and Seo-gu has dropped to fewer than 100. With a reduction in presale supply expected in 2026, analysts say the rebound in Incheon's housing market is becoming increasingly evident.

In fact, complexes such as Doosan We've the Central Bupyeong, Harrington Square Sanggok, and Doosan We've & Sujain Bupyeong The First, which had a few remaining units due to relatively high presale prices, have now sold out. The 84㎡ type, in particular, is attracting market attention as a premium is forming due to supply shortages.

Amid these market dynamics, "Seongnam Station Central Park Grand Vert," located in the Seoknam-dong area of Seo-gu, Incheon, is drawing the attention of genuine buyers by offering a reasonable presale price in the 300 million won range. Its location in a non-regulated area with minimal regulatory burden, combined with price competitiveness compared to other new complexes in Incheon, is seen as a key strength.

The complex consists of three buildings, ranging from three basement levels to 26 floors above ground, with a total of 230 units (198 apartments and 32 officetel units). The apartments are designed mainly with 58㎡ units, and the officetels with 82㎡ units, focusing on newlywed couples and households of two to three people. The innovative 4-bay flat layout maximizes sunlight and ventilation, while free balcony extensions and zero-interest loans on intermediate payments reduce the initial financial burden.

Transportation is also a major advantage. The complex is a "double station area," located just a three-minute walk from Seoknam Station, where Subway Line 7 and Incheon Line 2 intersect. This provides excellent accessibility to major business districts in Seoul, including Gasan Digital Complex. In addition, planned transportation developments such as the extension of Line 7 to Cheongna (scheduled to open in 2029) and the Seo-Incheon IC underground expressway are expected to further enhance future mobility.

The living infrastructure is also robust. Commercial facilities such as Homeplus Gajwa branch, Gangnam Market, and Turtle Market, as well as medical facilities like New Seongmin Hospital, are nearby. Educational facilities, including Sinhyeon Elementary School, Sinseok Elementary School, Seoknam Elementary School, Gajwa Girls' Middle School, and Gajeong High School, are all within walking distance. In addition, green spaces such as Sinchon Park, Seoknam Green Urban Forest, and Sinseok Sports Park are close by, allowing residents to enjoy a pleasant living environment within the city.

The fact that the area is non-regulated is another factor attracting buyers. The resale restriction is only one year, and there are no requirements for actual residence or restrictions on winning multiple times, making financial planning and housing choices relatively flexible.

Meanwhile, "Seoknam Station Central Park Grand Vert" will begin accepting applications from December 17 to 19, following the announcement of the recruitment notice on December 15. The winners will be announced on December 24, and document submission and contract signing will take place on December 27. The model home is located near Exit 5 of Seoknam Station in Seo-gu, Incheon, and move-in is scheduled for June 2027.