Enforcement Decree of the Outdoor Advertising Act Amended and Approved by the Cabinet
Improved Business Environment for Construction Industry Workers
Enhanced Safety for Emergency Vehicles and Greater Convenience for Public Transportation
The types of construction machinery and vehicles permitted to display self-advertising and use electronic display boards will be expanded. As a result, construction machinery that is allowed to operate on roads will now be able to display their own business names or contact information. Additionally, route buses and fire trucks will also be allowed to use electronic display boards.
On December 17, the Ministry of the Interior and Safety announced that a partial amendment to the Enforcement Decree of the Act on the Management of Outdoor Advertisements and Promotion of Outdoor Advertising Industry, containing these provisions, had been approved by the Cabinet on December 9 and took effect as of the previous day.
This amendment to the enforcement decree was made to improve the business environment for those working in the construction machinery sector, who have been struggling due to the downturn in the construction industry, and to enhance the safety of emergency vehicles while improving convenience for public transportation users.
With this amendment, the types of construction machinery eligible for self-advertising will be expanded from just one type-dump trucks-to nine types. Taking into account requests from the industry and the need for fairness with other construction machinery, eight additional types of construction machinery that are permitted to operate on roads under the Automobile Liability Insurance Act will now be allowed to display self-advertising. These include: concrete mixer trucks, tire-type excavators, tire-type cranes, truck-mounted concrete pumps, truck-mounted asphalt distributors, truck-mounted forklifts, road maintenance trucks, and self-propelled pavement measuring equipment.
As a result, the total number of construction machinery units eligible for self-advertising is expected to increase more than fivefold, from around 50,000 as of December last year to approximately 275,000 units.
Furthermore, the range of vehicles permitted to use electronic display boards will be expanded from three types to 21 types. Until now, the use of electronic display boards for advertising on transportation vehicles was exceptionally allowed only in consideration of traffic safety and the urban environment. Only food trucks in operation, vehicles used for traffic law enforcement, and vehicles performing maintenance and inspection of traffic facilities were allowed to use electronic display boards.
The Ministry of the Interior and Safety, considering requests from the National Fire Agency and local governments, will now allow 13 types of emergency vehicles defined under the Road Traffic Act-including fire trucks, police cars, and escort vehicles-as well as five types of public transportation vehicles, such as route buses and urban rail vehicles, to use electronic display boards for guidance purposes. Emergency vehicles will be able to provide urgent situation information, while public transportation vehicles will be able to display route information more clearly to those nearby, which is expected to help prevent safety accidents and improve the visibility of traffic information.
Vice Minister Kim Minjae of the Ministry of the Interior and Safety stated, "We expect that this amendment to the enforcement decree will help those working in the construction machinery business and enhance the safety and convenience of vehicles serving the public interest. We will continue to actively address regulatory improvement requests and inconvenience reported from the field to further improve relevant regulations."
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