Chef Ahn Sungjae Appointed as Official Ambassador
Hanssem (CEO Kim Yujin) announced on December 17 that it will participate as the official special partner of Netflix's global hit series "Black & White Chef 2."
"Black & White Chef 2" is a cooking competition featuring 100 contestants, where a "silver spoon" celebrity chef faces off against an "underprivileged" culinary master. Top chefs from various fields compete to showcase their skills within limited time and resources. The previous season made a significant impact, becoming the first Korean variety show to rank No. 1 for three consecutive weeks in the Netflix Global TOP 10 TV (Non-English) category.
As the official special partner of "Black & White Chef 2," Hanssem will provide participants with an optimal cooking environment and high-quality kitchen solutions, showcasing 55 years of expertise and brand philosophy in various ways. Key products will be naturally featured in line with each episode's mission concept, and Hanssem Kitchen's design and functionality will be demonstrated intuitively through the chefs' actual use.
In addition, to more effectively deliver its brand message, Hanssem has appointed Chef Ahn Sungjae-who continues as a judge in season 2 following his role in season 1-as the official ambassador and will launch the "Kitchen Is Skill" campaign. Through Chef Ahn Sungjae, Hanssem aims to persuasively communicate its kitchen philosophy and expertise.
A Hanssem representative stated, "We look forward to creating positive synergy through various collaborations with 'Black & White Chef 2' and Chef Ahn Sungjae."
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