Embodying the Identity of Trustworthy Agricultural Products
Goheung County in South Jeolla Province announced that it has developed a joint brand for agricultural products from the Smart Farm Innovation Valley, named 'Goheung Eden'.
The county has been working to expand a large-scale smart farm complex centered on the Smart Farm Innovation Valley, and has promoted the development of a joint brand to secure differentiated competitiveness for the agricultural products produced there.
Smart Farm Innovation Valley Agricultural Products Joint Brand 'Goheung Eden'. Provided by Goheung County
Starting with a kickoff briefing in May, the county held a total of four briefing sessions and conducted a preference survey targeting more than 500 young farmers and staff members. Based on the preferences of both producers and consumers, the final brand was selected and the trademark application was completed on October 23.
The joint brand 'Goheung Eden' embodies the identity of trustworthy agricultural products produced in the clean natural environment of Goheung's smart farms.
In particular, by combining 'Goheung' with 'Eden' (meaning 'good' and 'virtuous' in pure Korean), the brand evokes the image of wholesome agricultural products from Goheung. The brand mark visually represents the growth environment of the Smart Farm Innovation Valley, symbolizing the stability and high productivity of Goheung's smart farm produce.
Starting in December, the county will apply the new brand to packaging for agricultural products produced during the 8th training course at the Smart Farm Innovation Valley. From next year, detailed plans will be established to further expand the brand's use.
Additionally, Goheung County expects that the joint brand 'Goheung Eden' will go beyond being a simple agricultural product brand and serve as an opportunity to enhance the brand value of the smart farm industry, which is one of the county's three major future strategic industries.
Furthermore, as a new project next year, the county plans to open a 'Smart Farm Innovation Valley Pop-up Store' to actively promote 'Goheung Smart Farm' and 'Goheung Eden' to consumers in major cities, aiming to make Goheung in South Jeolla Province synonymous with smart farm agricultural products.
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