Personal Healthcare Brand BETTER
Dongwha Pharm's personal healthcare brand "Better" is transforming the daily routines of Millennials & Gen Z.
According to Dongwha Pharm on December 16, Better has recently expanded its brand portfolio to include nine products that deliciously address a variety of health concerns, such as sleep, vitality, and dietary habits. Each product features intuitive colors tailored to its health benefits, offering both the joy and convenience of choice. Launched in 2023 with two products, "Better Light" and "Better White," Better set a new standard for tasty and convenient health management, receiving an enthusiastic response from consumers immediately after its release.
Flagship products include "Better Rest," a beverage containing plant-based melatonin and black lettuce extract powder to support sleep; "Better ASAV," which features indigestible maltodextrin and apple cider vinegar to help suppress post-meal blood sugar spikes; and "Better Tension," which contains L-arginine and plum extract for effective vitality replenishment.
Other offerings include "Better Rest Deep," a tablet form of Better Rest; "Better Prune," rich in dietary fiber and organic acids from prunes to gently support bowel activity; "Better Granola Ball," a nutritious granola-based meal replacement or snack; "Better Light," which provides concentrated dietary fiber to regulate irregular bowel rhythms; "Better White," which uses glutathione as a main ingredient to support skin health and antioxidant balance; and "Better Zinc Milk Thistle," a dual-formulation product with zinc and milk thistle for simultaneous immune and vitality support. These functional products are tailored to various situations and lifestyles.
In addition, as part of active content marketing to broaden its connection with customers, Better has selected Jang Wonyoung of the girl group IVE-a leading icon among Millennials & Gen Z-as its new model, further strengthening its emotional resonance with this demographic and boosting brand awareness.
A Dongwha Pharm representative stated, "Better is a brand that offers tasty and healthy solutions for everyday health concerns that everyone can relate to," adding, "Through this campaign with Jang Wonyoung, we aim to expand our consumer touchpoints and communicate the brand's unique personality and message even more clearly."
Meanwhile, Better products are available at major convenience stores and online shopping malls nationwide.
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