Hope Bridge and Uniqlo Introduce 'Hope Friends' Character Embroidery Designs

Hope Bridge Korea Disaster Relief Association (Chairman Lim Chaecheong) announced on December 16 that it is collaborating with the global fashion brand Uniqlo to introduce an embroidery design featuring Hope Bridge’s official character, ‘Hope Friends,’ at the ‘RE.UNIQLO STUDIO.’

Hope Bridge and Uniqlo have unveiled a collaborative embroidery design featuring Hope Bridge's official character, 'Hope Friends.' Hope Bridge

RE.UNIQLO STUDIO is a space introduced by Uniqlo as part of its efforts to promote the circular use of clothing, offering repair and embroidery services to help customers customize their garments and extend their lifespan. The studio operates in 70 Uniqlo stores worldwide, and in Korea, it is available at the Uniqlo Lotte World Mall and Dongseongno locations.

This collaboration aims to support the everyday lives of disaster-affected neighbors, featuring all four official Hope Bridge characters-Hope, Nanum, and Maeum. These Hope Friends characters can be embroidered onto clothing through the embroidery service provided at RE.UNIQLO STUDIO.

Shin Hoon, Secretary General of Hope Bridge, stated, “Uniqlo has been a social contribution partner, standing with us through both major and minor disasters over the years. This collaboration is a meaningful example of our ongoing partnership. We will continue our disaster response and support activities through cooperation with private companies.”

Since 2018, Hope Bridge has partnered with Uniqlo to provide approximately 1.8 billion won in funds and goods to disaster victims during natural and social disasters, helping affected neighbors restore their daily lives.