Skonec Entertainment, a company specializing in XR (Extended Reality) content and platforms, announced on December 16 that it has completed amendments to its articles of incorporation to appoint a new CEO and directors and to add entertainment and education business objectives through an extraordinary general meeting of shareholders. The company stated that it will now actively target the global XR entertainment market.
With this management restructuring, Skonec Entertainment has officially declared its strategic transition from an XR game-focused company to an "XR Entertainment and Education IP Platform Company."
The newly appointed CEO, Aoki Yuji, graduated from the School of Political Science and Economics at Waseda University in Japan. He previously worked at Merrill Lynch in New York and Itochu Corporation, and is currently the CEO of Octagon Japan Entertainment.
Based on his rare career that connects finance, IT, and entertainment, he has directly led the operation of performance and cultural infrastructure, investment and production of entertainment IP, and metaverse IP business in Japan and Southeast Asia. He also possesses an extensive global network in entertainment and platform industries.
CEO Aoki Yuji stated, "XR entertainment is still an early-stage market, but it represents the next-generation global mega market where music, performance, IP, and platforms converge. The current phase is a competition to see who will be the first to establish a 'standard business model.'"
He added, "Skonec is not just a developer with XR technology, but a company capable of designing XR entertainment as a 'sustainable industrial structure.' We have already accumulated experience in game, metaverse, and entertainment production, and are expanding this into repeatable IP businesses such as virtual idols and VR concerts."
Virtual idols and VR concerts are not just content, but "infrastructure-based IP businesses." The key is to create a structure where IP, platforms, and fan data accumulate, rather than a model that ends with a single performance. The experience gained in operating performance venues and cultural centers in Japan and Southeast Asia provides a foundation to expand XR concerts into hybrid entertainment that connects offline, online, and metaverse environments, rather than simply being online events.
He stated, "Our mid-term strategy is to expand into the North American market based on models proven in Japan and Southeast Asia. Skonec is positioning itself not as a technology development-focused company, but as a platform company that builds growth structures together with global partners."
He further explained, "The XR education business is not a variation of the entertainment business, but another market that utilizes the same production pipeline. This makes Skonec's business portfolio more stable and helps diversify risks from a long-term investment perspective."
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