Operates at Four Major Tourist Hubs Including Myeongdong and Gangnam
First in the Dining Franchise Industry to Introduce Signature K-Food Korean Beef
Dining Brands Group announced on December 10 that its premium Korean beef dining brand, Changgo43, has been selected as an official partner of Discover Seoul Pass, the representative tourism pass for Seoul.
Discover Seoul Pass is a tourism-exclusive pass operated by the Seoul Tourism Organization for individual foreign travelers. With just one card, visitors can access major attractions in Seoul and enjoy essential travel services such as transportation and shopping either free of charge or at discounted rates, making it an indispensable item for traveling in Seoul.
A representative from Changgo43 stated, "This partnership is significant as Changgo43 is the first in the dining franchise industry to become an official partner. After a rigorous evaluation and on-site verification process, Changgo43 has been recognized as a leading gourmet destination to introduce global tourists visiting Seoul to premium Korean beef, the essence of K-Food."
The service period runs until December 31, 2026. To enhance accessibility for foreign tourists, Changgo43 will offer benefits at four major locations: Myeongdong, Mugyo, Gangnam, and Samseong.
To use the benefit, customers can download a dedicated coupon from the Discover Seoul Pass app and present it when ordering Korean beef barbecue at the restaurant. Customers who use the coupon will receive a complimentary serving of Changgo43's popular menu item, Korean beef tartare, which is made with fresh beef and a special house marinade.
Through this partnership, Changgo43 plans to significantly expand its touchpoints with foreign tourists and strengthen its position as Korea's leading premium Korean beef dining brand in the global market.
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