[Today’s New Product] Nara Sella Officially Launches No.1 U.S. Table Wine ‘Josh Cellars’ in Korea

Number One in the U.S. Table Wine Market in the $11?$15 Range
Introducing a Lineup of Nine Varieties

Nara Sella announced on December 10 that it will officially launch 'Josh Cellars,' the number one premium table wine brand in the United States, in Korea.

'Josh Cellars' is a wine brand introduced in California in 2007 by Joseph Carr in honor of his father, Josh, who devoted his life to his family. The brand has grown based on the values of diligence, humility, and family love.

With its smooth and rich fruit aromas, approachable style, and outstanding value for money, it has established itself as a "daily premium wine." It has achieved top sales in several categories, including number one in the U.S. table wine market in the $11-$15 range, number one in offline sales of Cabernet Sauvignon, and number two in Chardonnay sales. In 2021, it was named "American Winery of the Year" by Wine Enthusiast, further cementing its brand value.

'Josh Sella' Officially Launched in Korea. Nara Sella

The flagship product, 'Josh Cellars Cabernet Sauvignon,' is the iconic wine that marked the brand's beginning. It features a harmonious blend of deep dark fruit, cinnamon, clove, and oak aromas, with concentrated flavors of black cherry and blackberry, complemented by vanilla and toasty oak nuances. These are balanced with smooth tannins, leaving a long-lasting finish. This full-bodied wine pairs especially well with well-seasoned steaks or roasted dishes with added spices.

Alongside 'Josh Cellars Cabernet Sauvignon,' the lineup also includes 'Josh Cellars Chardonnay' and 'Josh Cellars Legacy Red Blend.' The 'Josh Cellars' wines being introduced to the Korean market consist of a total of nine varieties, including these three flagship products. They will be available for purchase at Nara Sella’s directly managed stores (Nara Sella Reserve, Wine Fix) as well as at major department stores such as Hyundai, Shinsegae, Lotte, and Galleria.

A representative from Nara Sella stated, "'Josh Cellars' is a brand with an authentic and relatable story, high quality, and an approachable style that can be enjoyed casually in everyday life. We are very pleased to introduce the diverse lineup of 'Josh Cellars,' already proven in the U.S. market, to Korean consumers."