I Thought Padded Jackets Were All Black... Surprised by Bold Colors on the Streets

Pink, Blue, and Beige Transactions Surge in KREAM Data
"Reflecting Consumer Desire to Express Individuality"

The dominance of monochrome padded jackets in the winter outerwear market is shifting. KREAM, a limited-edition trading platform, has identified "color point padded jackets" as this winter’s trend, indicating that consumer preferences are moving beyond functional practicality to emphasize individual taste and personality.

According to KREAM on December 8, even as demand for monochrome outerwear remains strong this winter, there has been a sharp increase in transactions of "color point padded jackets" featuring bold colors such as pink, sky blue, and beige, as well as unique materials.

Sunluv 'Fly Light Down Jacket Pink' worn by Red Velvet's Seulgi. Online community

A representative example of "color point padded jackets" is the Sunluv "Fly Light Down Jacket Pink" worn by Red Velvet's Seulgi. This product has been traded at approximately 170% of its original price, commanding a significant premium. KREAM interpreted this as a shift in consumer psychology from a focus on practicality to a desire to express distinct individuality through "color" and "texture."

Among consumers who find vivid colors overwhelming, there is a clear rise in preference for "vintage tone color" padded jackets. Following the popularity of Sansangeer "Suffix" and The North Face "Ventus," C.P. Company has also recently gained traction.

A KREAM representative stated, "After analyzing our extensive transaction data, we have confirmed that the trend in padded jackets has evolved from basic items like the 'black Nuptse' to the nature-inspired 'granola core,' and now to bold 'color points.' If you want to stand out with a unique style this winter, we recommend paying attention to products that highlight color and texture."