Composed of Mobile Accessories
25% Discount Event Until the 25th
HiteJinro announced on December 5 that it has launched 13 types of "Terra Christmas Edition" goods in collaboration with "Festiver," the fandom intellectual property (IP) platform by Spigen Korea.
This collaboration was planned to expand the brand experience by combining the mobile phone decoration trend popular among younger generations with the popularity of Terra's seasonal limited editions. The 13 types of "Festiver·Terra Christmas Edition" goods feature year-end designs, such as an illustration of Santa holding a beer against Terra’s pure image, a Terra beer glass wearing a Christmas hat, and a Christmas tree made using a Terra bottle cap. By introducing new visuals every season, Terra’s lineup of limited-edition goods has become more accessible through the familiar form of mobile accessories.
The collaborative products are available through various channels, including the Festiver Naver Store, the official online mall, Musinsa, and KakaoTalk Gift. To celebrate the launch, the Festiver Naver Store will hold a 25% discount promotion on all products and a purchase review event until December 25.
Oh Sungtaek, Executive Director of HiteJinro, stated, "We planned this collaboration to express our gratitude for the interest and support Terra has received so far," adding, "We hope consumers will enjoy a warm and joyful year-end with Terra through a variety of online and offline channels."
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