BTS V Selected as New Brand Ambassador for Paradise

Global Campaign Launch on December 1
Brand Video Showcases the Entire Paradise City Resort

Paradise Group announced on December 1 that it has selected BTS member V as its new brand ambassador.

Paradise explained that V was chosen as the model not only for his global influence but also because his rich artistic sensibility aligns with the group’s artainment management philosophy, which is expected to enhance the brand’s sophisticated image.

BTS V Paradise brand video still cut. Provided by Paradise

V is an iconic artist with global recognition and influence. He has maintained a steady relationship with Paradise and drew attention from domestic and international gallery officials and artists by attending “Paradise Art Night,” the signature art event at Paradise City. V stated, “I am very pleased to become the new face of Paradise City,” and added, “I hope you will visit Paradise City, where you can experience art, amusement parks, music, and more, and truly feel what Paradise has to offer.”

Paradise is also launching a global brand campaign featuring V. The brand video, in which V appears as a janitor and imagines various fantasies throughout the resort facilities, has been produced. It will be released through the official Paradise website, social media channels, and YouTube channel. Overseas, the campaign will expand its reach to global customers through major local digital platforms in countries such as China and Japan.

A representative from Paradise Hotel & Resort said, “Our collaboration with V will be a significant opportunity to simultaneously strengthen both our brand’s appeal and global recognition,” adding, “We will further solidify our identity as a global integrated resort representing K-hospitality, so that travelers around the world naturally think of Paradise when visiting Korea, and we will continue to expand the experience of being a space where culture and art are alive.”

Meanwhile, Paradise City, the integrated resort in Yeongjongdo, Incheon, houses over 3,000 artworks and offers a familiar art viewing environment by making the entire resort a single exhibition space. Paradise has also contributed to nurturing artistic talent for over 40 years by operating Kaywon Middle and High School of Arts and Kaywon University of Arts.