A New Era for Gongju Tourism... "Wangdosim Course" Trademark Registered

Official Trademark Registration with the Korean Intellectual Property Office
Gongju Launches Full-Scale Branding of Old Downtown, Highlighting Baekje Royal Capital Identity

The city of Gongju in South Chungcheong Province has officially registered its self-developed tourism brand, "Wangdosim Course," as a trademark with the Korean Intellectual Property Office, marking a significant step forward in enhancing the city brand value of Baekje's royal capital, Gongju.

With this trademark registration, Gongju plans to redefine its old downtown area as "Wangdosim" and accelerate efforts to attract tourists and invigorate the local economy.

On November 19, the city announced that its flagship tourism brand, "Wangdosim Course," has been officially registered as a trademark with the Korean Intellectual Property Office (formerly the Korean Patent Office).

This trademark registration covers three categories (39, 41, and 43), including tourist information services, cultural events, tourist restaurants, and coffee shops, securing the exclusive right to use the "Wangdosim Course" name in these areas.

The city expects that this trademark registration will serve as a major driving force in strengthening the historical identity of Baekje's royal capital and enhancing the brand value of the old downtown area.

In particular, the "Wangdosim Course" project redefines the old downtown as "Wangdosim" by combining the historical background of Baekje's ancient capital with the everyday culture of Gongju's old city center.

Currently, the "Wangdosim Course" consists of three main routes that cover historical and cultural spaces throughout Gongju's old downtown, designed to improve tourists' movement and convenience of experience.

Through this initiative, the city expects that travelers will be able to enjoy a more organized and immersive trip to Gongju.

Mayor Choi Woncheol stated, "Gongju's Wangdosim is an attractive area where diverse historical, cultural, religious, and natural attractions are concentrated, making it the place where you can most deeply experience the true essence of Gongju. With this trademark registration, we will actively promote the Wangdosim Course to increase the number of visitors to Gongju and revitalize the local economy."