aT Signs $14.53 Million K-Food MOUs and On-Site Contracts in Indonesia, the World's Largest Halal Market

The Korea Agro-Fisheries & Food Trade Corporation (aT) is achieving results in targeting the Indonesian food market, which is considered the world's largest halal market.

aT announced on the 19th that it participated in the 2025 Jakarta International Food Expo, held in Jakarta, Indonesia from November 12 to 15, and achieved results by signing a total of 18 memorandums of understanding (MOUs) and on-site contracts worth 14.53 million US dollars.

A cooking show is being held at the Korea Pavilion of the '2025 Jakarta International Food Expo.' aT

Celebrating its 26th edition this year, the Jakarta International Food Expo is the largest food exhibition in Indonesia and is recognized as a major business platform for entering Southeast Asia. This year, 1,500 companies from 26 countries, including the United States, China, Japan, and Italy, as well as 90,000 visitors, participated in export consultations.

aT organized an integrated Korea Pavilion together with 24 leading K-Food exporters and three integrated organizations specializing in pears, grapes, and persimmons. The pavilion showcased a variety of products designed to attract local consumers, including kimchi, noodles, sauces, beverages, and teas.

At the Korea Pavilion, a cooking show was held featuring eight different menu items-including bulgogi, kimchi pancakes, japchae, Korean fried chicken, tteokbokki, and honey pear lemonade-prepared by local chefs. The recipes used in the cooking show were also provided in a recipe book.

In particular, aT provided information about the Korea Pavilion exhibitors in advance not only to Indonesian food import buyers but also to representatives from nationwide and regional distribution stores, enabling practical business consultations on-site. As a result, a total of 18 MOUs and on-site contracts worth 14.53 million US dollars were signed. aT evaluated this as laying the groundwork for K-Food to expand into regional cities across Indonesia in the future.

Jeon Gichan, Director of Export Food at aT, stated, "Indonesia is a key export market that requires a strategic approach, given its large population, significant consumption potential, and rapidly changing food-related regulations such as the recent mandatory halal certification. aT will proactively respond to these changing regulatory environments and spare no effort to support domestic food companies in establishing a stable presence in the local market."

As of the end of October this year, K-Food exports to Indonesia amounted to 209.3 million US dollars. Instant noodles accounted for 16.27 million US dollars, a 62.9% increase compared to the same period last year. Exports of alcoholic beverages reached 1.25 million US dollars (up 16.9%), ginseng products 580,000 US dollars (up 4.9%), and kimchi 430,000 US dollars (up 23.6%), with major product categories all showing growth.